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Bluegrass Cellular, Inc. has extended the deadline for the “Drive Now Text L8R” video public service announcement (PSA) contest to Friday, Oct. 19, 2012. In August, the company announced it was challenging central Kentucky high school students to create a PSA about the dangers of distracted driving.
The Drive Now Text L8R PSA contest is open to students attending high school in the 40-county Bluegrass Cellular service area. A panel of judges will rate the PSAs on creativity, originality and consistency of the Drive Now Text L8R message theme.
The creators of the winning PSA will receive a $1,000 cash prize, and the video will be used to support the Drive Now Text L8R initiative.
Bluegrass Cellular’s wireless safety initiative, Drive Now Text L8R launched in 2011 to encourage drivers to remain hands-free from cellular devices while driving. Since then, the company has asked customers to take a pledge to put safety first and Drive Now Text L8R. Individuals can take the pledge online at www.bluegrasscellular.com or at one of the company’s 21 customer care centers.
For more information about the PSA contest and to download contest rules and registration forms please visit http://bluegrasscellular.com/answer_zone/community. Pledge cards are also available on the website.