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Family Video, the nation’s largest movie and game rental chain, is taking a leading role in the fight against Lymphoma. For the second year in a row, Family Video customers are invited to Round It Up for Lymphoma in stores between March 15 and March 31. In 2012, the company raised $1 million dollars towards Lymphoma Research. By simply rounding up transactions to the nearest dollar, Family Video customers will be donating toward one of two causes: the launch of a Lymphoma Tissue Bank at the University of Chicago Medicine, and general lymphoma research at the Lymphoma Research Foundation.
Tissue banks have allowed medical experts to discover new genes, as well as differing genetic profiles of lymphomas that look the same under a microscope. These differing genetic profiles explain why some patients are cured and some are not.
“Lymphoma is a disease that has touched the lives of many of our employees and their loved ones. By starting this tissue bank, we will be able to better understand why lymphoma develops, and study how different environmental factors impact prognosis and treatment. Ultimately, the tissue bank will help us make significant progress towards finding a cure,” said Keith Hoogland, Family Video President. “Our customers have shown their generosity about this cause in the past, and we are excited for our company to be able to play this role in the fight against lymphoma.”
Lymphoma is the most common type of blood cancer in adults, and the third most common in children. More than 500,000 Americans are living with the disease in some form, and 200 more are diagnosed each day.
Customers can participate at any Family Video location, or online at familyvideo.com.