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The Kentucky Travel Industry Association (KTIA) held the Traverse Awards during their annual Fall Conference last week in Bowling Green. During the ceremony, the Lebanon Tourist & Convention Commission (LTCC) was honored with several awards.
After improving their Facebook fan base by 500 percent in the past eight months, as well as creating Pinterest and YouTube accounts, LTCC received honorable mention for their social media efforts. Another new project LTCC worked on over the past few months is the new downtown map, designed by Balance Creative, which received second place in the “Specialty Item - Not for Sale” category.
LTCC was also honored with two first place awards for their new press kit, a jump drive with the LTCC’s “Heart of Kentucky” logo on it, loaded with press releases, photographs and other destination-related information; and the post card LTCC designed to promote the Smithsonian’s New Harmonies exhibit, which will be on display at Centre Square through Nov. 3.
According to incoming KTIA Chairman Sherry Murphy, Elizabethtown tourism’s executive director, “The Traverse Awards are Kentucky Travel Industry Association’s way of recognizing the top marketing efforts across Kentucky. The winners work hard for this honor and are very deserving of the respect the designation brings to their communities.”
In addition to these marketing awards, LTCC’s Executive Director Nicky Reynolds was honored with the KTIA Rookie of the Year Award for 2012. This recipient of this award is nominated by their peers, has distinguished themselves in service to the association, has expanded their work with Kentucky Travel Industry programs, and has made tremendous contributions toward reaching important goals.
“Nicky Reynolds has brought a new perspective to the Kentucky Hospitality Industry,” Murphy said. “Her enthusiasm and experience has been widely appreciated as she is always willing to share them with her industry colleagues. Ms. Reynolds has earned the Rookie of the Year distinction.”
Reynolds said receiving that distinction was a complete surprise.
“I am deeply honored and humbled to receive this award,” said Reynolds. “I’m so happy to know that the Kentucky tourism industry appreciates the experience and ideas I’ve brought before them over the past eight months.”