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Discovery Commun-ications, the world’s No. 1 nonfiction media company, recently announced a new cross-platform advertising partnership with Maker’s Mark®, America’s iconic handcrafted premium bourbon, which was scheduled to launch May 10. This is Maker’s Mark® Bourbon’s first-ever entry into television advertising, and its exclusive partnership with Discovery represents the brand’s single largest financial commitment to an advertising campaign and totals 100 percent of its 2011 television and online budget.
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