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Zack McKay of Lebanon has been hired as the director of athletic marketing at Western Kentucky University. McKay, a 2003 Marion County High School graduate, is the son of Josh and Helen McKay and the grandson of Louise McKay. McKay comes to WKU after spending the previous four years as the Director of Marketing with Nelligan Sports Marketing at IPFW University. McKay got his start in intercollegiate athletics as a marketing assistant at the University of Louisville, where he earned his bachelor’s degree in Sports Administration in 2007.