It was with dismay, I took in the full reality of the headline’s forboding – “Maker's Mark cutting alcohol volume in its bourbon.”
My first reaction was one of disbelief, hoping against hope this was a joke, a prank, an effort by some online troll to foment rebellion and insurgency inside the Commonwealth.
Well, turns out, this was not the case – this was a reality, a reality I could hardly believe. Apparently, dropping from 90-proof to 84-proof was going to increase the marketable product by six percent.