If you have a passing interest in competitive fishing you've heard of B.A.S.S. 'Bass Anglers Sportsman Society.' And, given that, you know about the Bassmasters 'Classic' tournament.
O.K., so you don't know about either B.A.S.S. or the Classic! Well, the short story is that it's a bass fishing tournament where the winner gets half-a-million dollars. That's $500,000 cash plus around that much again in sponsor money, endorsements and 'appearance' fees.